SHC provides an unmatched level of direct sales support to Full Service, Select Service, Resort and Conference Center hotels. Our corporate team works closely with regional sales and operations teams to ensure we maximize the use of our brand sales opportunities. We meet regularly for property reviews of sales efforts and use every tool available to ensure we maximize the power of the brand:

• Top Line Revenue focus and Strategic Planning
• Revenue performance-based goals and rewards
• Action based objectives by market for transient and group sales
• Marketing and PR tools and expertise with depth-of-knowledge for major brands
• Crisis communications management
• Corporate expertise in Government sales
• Recruiting & Bench strength with direct sales talent
• Market trending analysis
• Cross selling and lead referral
• Revenue Management optimization with proprietary analysis tools
• eCommerce training, development and oversight
• Food and Beverage turn-key promotional programs
• Independent hotel and resort sales and marketing expertise